About Us

A companion, not a vendor.

The meaning behind the name, what guides us, and the person who started it.

A concierge in white gloves lays out documents and a folio on a marble desk.
Gloved hands presenting an embossed burgundy Rafiqa card.

Who We Are

Less to coordinate.
More time for what matters.

Rafiqa Business & Concierge Services brings personal, business and operational requirements together in one trusted relationship. Based in Cairo, we understand what you need, coordinate the right people and resources, and follow every request through to completion.

Why Rafiqa exists

Successful individuals, families and organisations rarely lack options; they lack time. A single requirement can mean several providers, repeated explanations, constant follow-up and uneven standards.

Rafiqa was created to offer a different experience: bringing the service philosophy of fine hospitality into everyday life and business, so that one relationship can understand, coordinate and manage what would otherwise take many.

رفيق

rafīq · noun

A trusted companion; the one beside you on the journey.

A companion, not a vendor.

  • Our vision

    To set a new standard for premium business and concierge services in Egypt, becoming the trusted companion individuals and organisations rely on whenever something needs to be handled exceptionally well.

  • Our mission

    To simplify personal and business needs through one trusted point of contact, coordinating the right people, services and solutions with discretion, responsiveness and close attention to detail.

Our values

  • Trust
  • Discretion
  • Ownership
  • Personalisation
  • Resourcefulness
  • Service Excellence
Ashraf Mahmoud, founder and chief executive of Rafiqa.

Our Founder

Built on a lifetime of hospitality.

Exceptional service is not simply about completing a request. It is about understanding the person behind it, anticipating the details and becoming someone they know they can rely on.

Rafiqa was founded by Ashraf Mahmoud, who brings nearly four decades of experience in hospitality, luxury service and guest relations to a new generation of business and concierge services. His career has spanned internationally recognised names including Le Méridien, Four Seasons and Dusit Thani, with experience spanning Egypt and the region.

That experience was shaped in environments where expectations are high, service is deeply personal and the smallest details can define the entire guest experience. Rafiqa was created to take that philosophy beyond the traditional hotel.

Ashraf Mahmoud Founder & Chief Executive

Whatever the requirement,
start with Rafiqa.

Tell us what you need. We will take it from there.

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